Ganesh Harinath

Ganesh Harinath dot com

• National Night Out Unites Local Neighborhoods August 11, 2010
  National Night Out in Harrisburg, PA […]
• Wave? Goodbye. August 5, 2010
  The product heralded by no one outside of Google as being any good, Google Wave, is going to shut their doors at the end of the year. What was a terrific case study in the workings of artificial demand is now a terrific case study in what can go wrong when a platform tries to […]
• Tax Abatements Today For A Better Tomorrow June 27, 2010
  It doesn’t take a genius to tell you Harrisburg is facing real financial trouble. During the last two public city council hearings, some have argued we should file for bankruptcy while others claim we must sell our few profitable assets. Unfortunately, there is no magic bullet. Instead, we must look to a variety of measures […]
• Digital Marketing, Supersized April 15, 2010
  Earlier this week, McDonald’s solidified their foothold in the digital realm with the announcement of the addition of Rick Wion to their TMT. Mr. Wion is the first Social-Media Chief for the global corporation, and will primarily direct the US social media efforts. Less important than Mr. Wion’s credentials and title (all of which attest […]
• Control Shift November 18, 2009
  A secondary advertisement that I found fairly intriguing is that of Wheat Thins Artisan. The juxtaposition of a child with these adults as well as the inherent “devalue” proposition of their competition’s powdery, flaky, neon-like cheese substance is a pretty convincing push mechanism toward the Wheat Thins Artisan offering. The commercial itself is a pitch […]
• The PDA Is Mightier Than the Sword June 19, 2009
  There’s a lot going on in Iran right now. Current President, Mahmoud Ahmadinejad, defeated main reformist candidate Hossein Mousavi and two others. In the meantime, Iran’s supreme leader, Ayatollah Ali Khamenei, has declared Ahmadinejad the clear winner and has asked all Iranians to unite behind his leadership. Personally, I’m more than a little ignorant on […]
• BPOs: What Love Has To Do With It April 5, 2009
  In an economy with stringent factors affecting every aspect of our purchasing, consumers begin to examine the intrinsic value of an offering as part of a greater effort to distinguish whether or not said offering is worth a specific chunk of available, finite resources. This is where the scarcity in decision making, proliferated through general […]
• Dignified Deprivation February 19, 2009
  I ran across a really fascinating article on NPR earlier this month, and it really got me thinking about the state of marketing & advertising. More to the point, the article put a finger on a lot of the shifting thematic elements I’ve noticed in advertising over the last couple of weeks, specifically starting in […]
• Obama on the Economy January 30, 2009
  It is understandable that politicians must speak in platitudes at times, in order to get their points across without committing to future plans of action, or binding themselves in an implied consensual agreement with their audience. That being said, this fact annoys me. Granted, I am in a unique position at this stage in my […]
• Hello and Welcome! January 28, 2009
  I will be updating this site with some frequency. My goals are simple: keep friends and colleagues up-to- date with my current activities; entertain and delight the masses with introspective responses to current events and modern goings-ons. If you have any comments or insights on anything discussed on this site, please feel free to comment […]