http://www.ganeshharinath.com/dignified-deprivation/ Marketing Communications Professional Fri, 06 Aug 2010 15:22:13 +0000 hourly 1 http://wordpress.org/?v=3.2 http://www.ganeshharinath.com/dignified-deprivation/comment-page-1/#comment-5 Karthika Sun, 22 Feb 2009 16:48:52 +0000 http://www.ganeshharinath.com/?p=57#comment-5 @Jeremy, totally agree. @Jeremy, totally agree.

]]> http://www.ganeshharinath.com/dignified-deprivation/comment-page-1/#comment-4 Jeremy Fri, 20 Feb 2009 21:03:29 +0000 http://www.ganeshharinath.com/?p=57#comment-4 I agree 100%. I also see an opportunity for the luxury brands to capitalize on this era of frugality. The general public is, as you say, nickle and diming themselves in the majority of their routine expenditures, but typically reserves a select few coveted luxuries that they will not compromise. In essence, they will skimp here and there in order to maintain status quo in another area. I see it playing out even in the wealthier consumer bases. I can envision a Benz or DeBeers ad mockingly portraying a generic version of the brand and then dismissing the notion as preposterous and then pounding home the brand essence just as they've always done. I agree 100%. I also see an opportunity for the luxury brands to capitalize on this era of frugality. The general public is, as you say, nickle and diming themselves in the majority of their routine expenditures, but typically reserves a select few coveted luxuries that they will not compromise. In essence, they will skimp here and there in order to maintain status quo in another area. I see it playing out even in the wealthier consumer bases. I can envision a Benz or DeBeers ad mockingly portraying a generic version of the brand and then dismissing the notion as preposterous and then pounding home the brand essence just as they’ve always done.

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